Digital Marketing Career Roadmap
Everything you need to know about salaries, job roles, and skills to land your first ₹10LPA job in India.
Choose Your Path
searchSEO Specialist
Master of organic traffic & technical audits.
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SEO Specialist
Master of organic traffic & technical audits.
Responsible for driving traffic, generating leads, and optimizing conversions. Requires strong analytical skills and creativity.
Explore Course arrow_forwardads_clickPPC Manager
Expert in paid ads & budget optimization.
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PPC Manager
Expert in paid ads & budget optimization.
Responsible for driving traffic, generating leads, and optimizing conversions. Requires strong analytical skills and creativity.
Explore Course arrow_forwardshareSocial Media Manager
Voice of the brand on social platforms.
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Social Media Manager
Voice of the brand on social platforms.
Responsible for driving traffic, generating leads, and optimizing conversions. Requires strong analytical skills and creativity.
Explore Course arrow_forwardpaymentsSalary Benchmarks
Based on 2025 Indian Industry Reports
| Role | Junior (0-2y) | Mid (2-5y) | Senior (5y+) |
|---|---|---|---|
| SEO Specialist | ₹3-5L | ₹6-10L | ₹12L+ |
| PPC Manager | ₹4-6L | ₹8-12L | ₹15L+ |
| Content Lead | ₹3-4L | ₹5-9L | ₹10L+ |
| Analytics Lead | ₹5-7L | ₹10-15L | ₹20L+ |
routeYour Career Roadmap
Executive Level
Focus on execution. Learn tools like GA4, WordPress, and Canva.
Specialist / Manager
Own a channel (SEO/Ads). Focus on strategy, ROI, and client comms.
Head of Marketing
Lead teams. Align marketing goals with business revenue.